Audience and Demographics are split into different categories in order for a newspaper/magazine/radio show to know who their target audience is and how to cater to them.
Firstly they are split into class groups, which are A, B, C1, C2, D and E. A's are extremely qualified people, such as company executives and CEO's. B's are doctors and lawyers. C1's are middle management and skilled workers and C2's are semi skilled people and retail workers. D's are unskilled labour workers and E's are state pensions claimers and the unemployed.
Audiences are also catagorised by their age, gender and location. For instance, toy adverts are targeted at children, fashion magazines are targeted at women and the Daily Echo is a newspaper based in the South of England.
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